If you can’t tell, we’re pumped for March Madness 2021. 

Not just because it just might be the single-greatest postseason event in organized sports…

…but also because of a very special March challenge.  

Starting today, we’re giving you a chance to level-up your game for less.   

From now until March 31st, you can get any one of my audio training programs for up to 75% OFF. 

And “Peak Performer’s Secrets” is a great place to start. 

As a professional athlete, I knew mastering the fundamentals was key to performing at a high- level. 

When I entered the world of business over 20 years ago, my mindset was the same. I needed someone to teach me the basic, ground-level principles that would lead to success every time. 

I never did find that perfect guidebook. So instead, I made my own. 

Recorded during a live keynote address, “Peak Performer’s Secrets” is a fast-moving compilation of the 31 fundamental principles of business success. 

These thirty-one “truths” are fool-proof ways to take your career to the next level. 

For less than the cost of hot wings at a game, you can have your own personal cheat-sheet full of the go-to habits of peak performers.  

Learn the habits that will help you the most out of every day, and feel the satisfaction that comes with accomplishing the tasks you set out for yourself, including: 

  • How to Set Objectives and Remain Focused
  • How to Manage Your Time and Energy Effectively
  • Living a Balanced Life with Constant Practice
  • Harnessing Your Strengths and Recognizing Your Weaknesses

Master these principles, and you’ll be able to think, execute, and dominate like a pro – from the boardroom to the sales floor – anytime and every time. 

Seriously, what have you got to lose? 

Get Peak Performer’s Secrets for just $5 → 

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We all need a break sometimes.

I know I work hard – so when I finally get some down time, I like to put my feet up and enjoy something completely unrelated to business.

This past weekend, that happened to be a sports documentary I’d been meaning to get around to watching.

But it’s a funny thing – when you’re always focused on coaching others to success like I am, you see lessons everywhere.

And the lesson I got from this documentary, got me thinking about you.

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The game of business may have changed right before our eyes.

The rules of 2019 might not still apply.

But the mindset of success? That’s not going anywhere.

WATCH – 2 Minutes

Wishing you good health, safety, and success,

Walter

.

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What is your methodology on leadership? What is your methodology on culture? What is your methodology on sales? What is your methodology on teamwork? We can go to a Super Bowl party, and we miss the real lesson. You can be down 28 to 3, but if you have a methodology, the teammates won’t panic. If you have a methodology, your teammates won’t quit. When you have a methodology, whether you’re winning or losing, regardless of the score, if you got a methodology, it’s the only way that you can win. Your next level is attainable. Your next level is a tangible place. Your next level is up to you, but your next level is about you creating, adopting or learning methodologies for everything. Now can I be honest with you? Divorce in America is about 50%. The only thing that happens in relationships, we date. We go to movies, we put on cologne and perfume, we actually comb our hair, we open up the door. We got one methodology, to get her. We got one methodology, to get him. And then we get married. And what happens? We change our methodology. Ladies and gentlemen, I’ve been married 23 years and man, I want you to hear me closely. I have a methodology, and here’s my philosophy: it’s cheaper to keep her. So as a result, I try my best to behave the exact same way I behaved when we dated. As I do 23 years later, try it. I promise you, it’ll work.

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We’ve been brainwashed. Yes, we’ve been brainwashed. Think about it, we went to kindergarten and if we were mediocre, we got promoted to the next level called elementary school. We went to elementary school, if we were at least mediocre, we got promoted to high school. Am I right or wrong? And all you had to do is be mediocre in high school, and some of you guys were a pain in the butt, and they graduated you anyway because they didn’t want to deal with you the next year, am I right or wrong? So we’ve been conditioned to get promoted, even if we’re mediocre. Mistake. We’ve been conditioned, that someone else is in charge of our promotion. Our next level. I’m here to tell you as a former professional athlete, all we talked about was the next level and most people think the next level is a cliche. The next level is not a cliche, the next level is a lifestyle. The next level is a tangible place. In three years, I’ve doubled my NBA income in the marketplace. That’s what I call the next level. See I firmly believe that making money is easy. I’ve been in business 15 years. Every year my salary and income gets bigger, stronger and faster. Why? Because I understand the keys to that proverbial next level. You are in charge of your next level. You cannot expect to get promoted to that next level, if you are mediocre. Some of you guys are doing the five million, you want to get your next level, it’s going to require you to become somebody different. If you’re at ten million, you want to get to twenty million, you can, but you must become someone different.

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Ladies and gentlemen, in three years I doubled my NBA income in the marketplace, you hear what I’m saying? And I’ve never had a real job, but I got a mindset. Lesson number one, for you to get to that next level, here’s what you need: information. You need to get information. No offense, I don’t even watch TV. CNN don’t pay my bills, okay. Power don’t pay my bills. I don’t even watch TV. I might catch a sporting event. I don’t get mad with a football game. I love to watch football, but I don’t watch TV. Why? It’s unproductive in my opinion. I get 24 hours a day just like Bill Gates. I get 24 hours a day just like Beyoncé and Jay-Z. You get 24 hours a day, ladies and gentlemen. What do you do with your 24 hours? You need to get more information. In our coaching program, all we do is drop content non-stop. People are like, wow I didn’t know that, wow I didn’t know that. See, you don’t even know, what you don’t know. How did you let me come from behind and clip you? Do you guys know the studies show the better we look, the more money we make? Which means your website should pass the eyeball test, your trucks should pass the eyeball test, your people should pass the eyeball test, you should pass the eyeball test. Everybody in this room has a Promised Land somewhere, but you can’t be stuck on the city you like. You got to hear God and go to your Promised Land. Your Promised Land might be Utah, your Promised Land might be Minnesota, your Promised Land might be Wyoming, hear me clearly. You better use your money to get information and access and you better be flexible, because a real shark is flexible. Can we stop fronting and get real about this thing? If I can do it, you can do it. I knew nothing about life, I knew nothing about business, but I had the right mindset and I learned it through sports. And y’all got to hear my story so you understand. I didn’t start on my college basketball team, I came off the bench at the University of Minnesota. I came off the bench, but in my mind you can bring me off the bench, but I’m an NBA ball player when you get through talking. When you get through, I’m an NBA ball player. That’s why I would walk around saying “you can’t check me, you can’t check me, you can’t check me.” If I was you, I would walk around every day and say, “I’m a millionaire, I’m a millionaire. I declare it right now, I’m worth millions, I’m worth millions. I will receive my salary right now, but I won’t accept it as my value.” So, whatever you receive right now, receive it but don’t you accept it at as your value, because there’s more out here for you, if you change your mindset. In my coaching program, I got a concept called the “Black-Tie Effect”. Oh, I wish I had more time. It’s called a “Black-Tie Effect”. If you don’t own your own tuxedo and go to at least six to ten black-tie events in your market, you suck. There’s no better way, for you, to distinguish yourself as a top business leader in your area, than to go to black-tie events. I didn’t say fundraiser. Black-tie events attract the top businessmen in your area, and what happens at a black-tie event? You sit at the table, and in America we ask two questions. What are those two questions? What is your name, and what do you do? What is your name, and what do you do? What would happen, in your local marketplace, you became known as a philanthropist? What would happen, in your local marketplace, you were known as being charitable? What would happen, in your local marketplace, if all the other business owners, who are highly successful, not only know your company, but they know you personally? Can I ask you a question? How many black-tie events do you go to? When I stopped playing basketball, I had no money coming in, and all I would do is go to black-tie events and be around highly successful people. But I would sit at the table, and they would ask me my name. The second question I was waiting for. What do you do? Well, I’m a former NBA player, but now I’m a motivational speaker. And at those black-tie events, you know they attract not only successful businesspeople, they attract the good guys too. See, snake business guys who only care about money, they don’t go to black-tie events. People who go to black-tie events care about the community. People who go to black-tie events make a difference in their community. Let me tell you something, I noticed right away at the black-tie events, these were the successful people that I wanted to know, and I began to build leverage, I began to build a brand by building relationships with the top business people in my community because I was willing to go to black-tie events. There’s nothing more important you can do, business owner, than to buy you a tuxedo to go to black-tie events, because everybody in the building, is gonna ask you your name and they’re gonna ask you what you do. What would happen if your company became endeared to some charity in your community? Ladies, what better way is it to build the culture? Some of you wives, why don’t you drive this, he’s busy trying to make money, you drive the charity, you found the organization, and you make sure that your company is synonymous with some philanthropic area in the community. There’s nothing better than changing a life! There’s nothing better than blessing somebody who’s less fortunate! I’ve made a commitment, I looked in the spirit of people who were trying to get to that next level. Start your business with charity, there’s no better methodology than that. Never forget this, all great brands are built on passion. So, before you build your brand, it’s not about the color, it’s not about the font, all great brands are built on passion. So, can I ask you a question? What are you passionate about? See, if you’re not passionate about anything, your marketing is gonna be ho-hum as well, does that make sense? You can’t build a great brand without passion. Let’s take a look at Nike. Phil Knight built Nike and the brand out of passion. He loves to run, and he couldn’t find good running shoes, so he said well, I’ll just start a company and make some myself, because a good runner needs to have good shoes. He’s built an international brand based on passion. If you want to be a millionaire you got to think like a million-dollar person, you can’t fake this thing. Now hear what I’m saying, you got to be legit in this game. You can’t fake it to the NBA. You got to be able to ball out, you got to be able to hoop, you got to be legit, and then business is the same way, you got to be legit. So, take your money, get some information in your head, and then take some money and get access. I got three kids, and this is why you got to get access, so you can make life easier for your kids. “Well ain’t nobody do nothing for me,” oh your mindset is jacked up. “Ain’t nobody do nothing for me, so I ain’t gonna do nothing for my kids,” you ain’t thinking about your legacy. Right now, it’s like a track meet, you running a four by one, 100-meter dash. Four by one, and your baton is in your hand, and let me tell you something. I want you to run as strong as you can, as fast as you can, as hard as you can, and one day you’re gonna get old. One day, your knees gonna buckle, and your son is gonna be right behind you. Your daughter’s gonna be right behind you, and at a track meet, they yell, “Stick!” and you got to make a successful handoff to the athlete in front of you. And that’s your son, that’s your daughter, so can you do me a favor? You got to get on that track and run, because the baton is in your hand right now. And to me 50 grand ain’t enough to live your dreams, to me 80 grand ain’t enough to live your dreams. Who’s trying to live in that big house, who’s trying to live in that big car, who’s trying to retire with some real money in the bank? Ladies and gentlemen, you guys know the average American only has $1,500 in savings? You’re a car accident away from going broke. Hear me closely, don’t sell product. Sell hopes and dreams. Don’t sell product, sell hopes and dreams. Don’t sell product, again sell hopes and dreams. I give myself away and blessings come my way. In your community be charitable, in your community be a giver, in your community get to know the other givers, and I promise you one thing something’s gonna happen to your heart, something’s gonna happen to your culture, and the lagging indicator something’s gonna happen to your pocket.

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The first game of my senior year, I’m in great shape – but unfortunately I broke my foot. I had never been hurt a day in my life. My very first game, I broke my foot. I threw me a pity party. My trainer came to me, says, “Walter, we can get you back for the big 10 season. We can get you back, son. We can get you right back in five weeks.” I said, “Roger, when I come out of surgery, I want you to take me to the stationary bike, put me on the bike, and tape my cast to the pedal. “But Walter, when you come out of surgery, you’re gonna be on morphine, you won’t feel like it, go back and rest.” I said, “Roger, I don’t have time to rest. Can you do that favor for me? Can you take me to the stationary bike, put me on the bike, and tape my cast to the pedal?” As soon as surgery was over, he carried me to the stationary bike, put me on that bike, and he taped my cast to the pedal, and I had a customary workout that was symbolic that I don’t have time to rest. I had tears in my eyes as I pedaled their bike, and I thought to myself: I can’t quit. I can’t give up. I came back in six weeks, we playing against the Ohio State Buckeyes on national TV. They had a guy named Jimmy Jackson at that time. On national TV, me and Jimmy Jackson are going at it. In the first half, I have 15 points, five rebounds and five assists, and as the first half ran out, I pulled up for my patented baseline jump shot, and I felt my foot break again. I’ve been trained to follow through. Every day in practice, my coaches say, “Walter, shoot it like you own it, baby! Shoot it like it’s yours!” Even though I felt my foot break, I still follow through, and my last college basketball shot went in all net, because I’ve been trained to follow through. [Applause] You have to be disciplined every single day, and train yourself to follow through on all your fundamentals, and that’s how you’re going to be successful you have to do it when you don’t feel like it. You have to do it when you feel discouraged. You have to do it when you don’t feel healthy. You have to do it when you’re under the weather. Every single day, you have to train yourself to focus, and commit to your business, and follow through.

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My college career, was over. I got offered a job to become a hospital administrator. Two year program, $75,000 job. And right before I took the job, my daddy called me on the phone. Let me tell you about my daddy. When I was a little boy, my daddy would always pick me up. When he came home from work, he picked me up, when he saw me in the nursery of the church, he picked me up. No matter how long he works, no matter how tired he was, my dad would always pick me up. So when I had my kids, I would always pick up my kids. When I got home, sometimes I was tired. They have a bottle in one hand, and they just lifted up the other hand, and they knew what daddy was supposed to do. My job was to pick them up. Let me help you out to have a care, this is a spiritual interaction. When you pick up a child, it is a spiritual transaction. When you pick up a child, you change their perspective. When you pick up a child, all of a sudden they can see the world the way you see it. I don’t care what your children have done, there is nothing they can do for you to stop picking them up. “Well my daughter’s a drug addict,” I don’t care, pick her up. “My son messes up,” I don’t care, pick him up, I don’t care. You pick them up. That is your job, mama, that is your job, daddy, that is your job, grandma, that is your job, granddad. Your number one job is to pick them up and change their perspective. My saddest day, is one day my daddy looked at me said, “Boy, you too big, I can’t pick you up anymore.” When he couldn’t pick me up physically, he would pick me up emotionally. He would pick me up spiritually. I had a great dad because he would always pick me up, he would always change my perspective. So my daddy called me on the phone, he asked me a question. He said, “Son, you had a tough year. What’s next?” I said, “Dad, I’m gonna be a hospital administrator.” He said, “Not bad, but let me ask you a question. Son, do you believe you’re an NBA player?” I said, “Coach, what do I need to do to play in the NBA?” He said, “Do two things, and you can play in the NBA. Lose 20 pounds and shoot a three-point shot with range, and you can play in the NBA. I think you should be a motivational speaker son, but if you lose 20 pounds and shoot that three point shot with range, you can play in the NBA.” I lost 20 pounds and every day, I would shoot 500 shots a day, every single day. I got invited to training camp with the Dallas Mavericks, and not only did I make the team, I became the first ever undrafted rookie free agent in the history of the Dallas Mavericks to start opening night. Could you imagine what was going through my mind? I’d not started a basketball game since high school! I got to the arena, and they dim the lights, they put the spotlight right on me. Right through the spotlight, I saw my mom, my dad, and all my brothers and sisters. When I saw my dad, I just pumped my fist and he pumped his fist and tears streamed down my face.

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If you’re looking for another feel-good article about easy ways to keep New Year’s Resolutions and a list of the most popular resolutions, this isn’t it. We’re excited about the new year, as you should be because it means limitless options for wealth, success strengthened relationships and reaching the next level. But we are also realistic and know that a significant percentage of goals and commitments made in the excitement of the new year fizzle out by mid-march. Why? Because without a plan, without calculated action steps, without deadlines and accountability, new year’s resolutions are just wishes. So this year, why not decide to be intentional about your growth and success instead of hoping that it happens simply because you said it on January 1st?

One of the ways to ensure that your new year’s resolution sticks and doesn’t fade away once the excitement of the new year is gone is by planning an off season that allows you to plan, analyze, strategize, refocus and recharge. While you may plan to charge full steam ahead into the new year, make sure part of your business plan for 2019 includes an off season. We’ve discussed the many different benefits of the implementing an off season and all the things an off season is not, but one of the biggest moves you can make is implementing the Off Season Training Course into your business plan. If you are going to be intentional about creating a powerful off season, the best way to do it is to completely immerse yourself in the resources, planning pages, workbooks and audio downloads we’ve created to help you maximize your off season results.

Another way to ensure your goals become a reality is by connecting with people who will hold you accountable. Finding a mentor is a powerful way to get a fresh perspective on your ideas and learn new ways to reach the next level. By sharing your dreams and aspirations with someone who is passionate about your success, you are arming yourself with someone who will push you to keep going, even when you don’t feel like it. Especially when you don’t feel like it. Attend networking events, participate in a mastemind class, or simply seek out the guidance of someone who has “been there, done that” to keep yourself accountable.

One final way to make sure you are next level bound in 2019 is to make sure you put habits and rituals in place that will set you up for success. Decide what your absolutes are and stick with them. What are some things you can commit to doing that will benefit you in the long run? What are some temptations that you know will set you back and what can you do to avoid them? This may mean saying no to happy hour with coworkers to stay committed to your habits or distancing yourself from a less-than-supportive friend who often sidetracks you from your commitments and plans. Let a few trusted friends know about the habits and rituals you’re trying to establish so they can help you stick with it.

January 1st is a great time for fresh starts and new beginnings, and we strongly encourage you to use this new chapter as a time to set big goals. By planning a powerful off season, finding a mentor and establishing habits and rituals that will keep you focused, you can make sure your 2019 starts with purpose!

 

Your off season is an intentional period of time when you work on targeted areas of your life that sometimes get neglected in the hustle and bustle of running a business. If you use this time to truly reflect on where you’ve been and where you’re going, you will step back into the game stronger and better equipped than you left it. Here are 3 things you’ll learn about yourself during your off season.

Your Strengths

One of the first things you should focus on during your off season is how far you’ve come. Dedicate time to celebrating your successes, to acknowledge your hard work and the progress you have made. You’ve done some great things up to this point, took risks, made big moves, made sacrifices, and there is proof of that. Look back on your business and list all of the things you and your team did to move the company forward. When you focus on all the big things you’ve done, you can pinpoint your specific strengths and use them to get you to the next level. This off season should not just be spent focusing on how to make things better, but also on what it took to get where you are and how to continue to use your strengths to benefit your business.

Your Weaknesses

This is the part nobody wants to talk about. It is easy to think about all the things that went right and then jump right into a new game plan without addressing the mistakes. During your time as a leader, mistakes have been made, and the only way to avoid making them again is to acknowledge them. Maybe the errors were in your leadership or communication style. Maybe there wasn’t proper training available, or you were unable to meet deadlines. Your weakness is a tool just like your strength is a tool. During your off season, you will learn about the areas that need to be improved upon. You will take a more in-depth look into systems and processes that don’t work, to leadership styles that could be adjusted, and to details that need attention in order for your business to thrive. The more open-minded you are to understanding your weakness and finding ways to work on them, the more productive your off season will be

Your Next Steps

Once you’ve analyzed what you’ve done right and what you could do better, it’s time to uncover what to do next. Our Off Season Training Course offers an easy, downloadable page that breaks your off season into four practical sections:

  1. Goals
  2. Gaps
  3. Game Plan
  4. Go!

This easy to use planning sheet can quickly help you identify where you want to go, what is going to get in your way, how you’re going to accomplish and it and action steps to make it happen. Our Off Season Audio Download is another way to learn the ins and outs of a powerful off season and take the first steps in making it happen you for.

There are personal days, there are vacations, and then there is an off season. With the right resources, your off season can set you up for success in a way that a simple mental health day or vacation can’t.  Just like pro athletes use their off season to gain strength, speed, and power for their game, you can use your off season to develop your strengths, work on your weaknesses and do what it takes to return to your ‘regular season’ as a real MVP.

One of the biggest lies that we believe about why we aren’t reaching the next level is that we don’t have time. The truth is, if it’s important to you, you’ll make time, if it’s not, you’ll make excuses.

We all get the same 24 hours in a day. So how do you maximize the 24 precious hours you are given each day and use them to launch you towards success? The two key components of mastering your schedule and becoming a pro at time management are priorities and protection.

Priorities

This sounds like a no-brainer. Of course, we have to be intentional about the activities in our lives that take up our time and categorize them in order of importance. But for busy professionals, entrepreneurs, and small business owners, it can feel like it is all important. It’s not like you’re sitting around twiddling your thumbs and wasting time, right? Your day is packed with responsibilities that are critical to your health, happiness, and productivity. So how do you prioritize when you feel that everything on your plate is equally important?

  1. Work backward. List your To-Dos and then number them in order of what is due when. Take into consideration how long each project will take. What things can wait and what things have a time-sensitive due date?
  2. Just pick something. Sometimes we get so caught up in analysis paralysis and feel that we have so much do to, that we do nothing. Instead, choose a project you know you can get done quickly and start there. This will help you build momentum
  3. Ask for help. There’s no shame in asking for help when you need it. This could look like hiring someone to do a project for you that you don’t have time for or asking for an extension on a deadline.
  4. Be organized Invest in a trusted calendar to keep everything organized, and look into some apps and online resources you can use to keep yourself on track.

Protection

Part of mastering your schedule is protecting your time. If every time you talk to Sally from Accounting she tells you a 20-minute story about her cat, you have to find a way to protect that time. Learn how to respectfully remove yourself from conversations that aren’t productive, or find alternate ways to avoid the situation altogether.  Learning to say no politely and feeling confident in your right to decline is one of the most powerful ways to protect your time. Another way to protect your time is learning to work smarter, not harder.

Your time is precious and in order to feel accomplished each day you have to be aware of the time you have and protect it. We all have the same 24 hours in a day, how are you prioritizing and protecting yours?