Recently, there seems to be an influx of mentorship programs geared toward small business leaders and entrepreneurs. The whole idea behind these programs is to set people up with a mentor, for a fee. Some programs work by allowing entrepreneurs to use the platforms to focus on growing their business. They then receive mentoring in return for equity in the company. While these programs can be helpful, they can be an expense that many start-up businesses can’t afford. Usually, there is no refund if you’re not matched with the right mentor, so it’s one of the riskier ways to connect with a mentor.
Join A Masterclass
Now I may be biased, but I can not tell you how many people have connected through our Next Level Mastermind Class and formed invaluable professional connections because of it. A masterclass is a place where eager, dedicated, passionate, and goal-oriented professionals come together to learn everything they can about getting to the next level. Our mastermind class is unique because not only do you get access to a handful of professionals who could significantly improve your business, but you get one-on one-coaching from Antoinette and myself, two people dedicated to your success.
Social media platforms like LinkedIn can be great for networking and mentorship. Social media has a way of connecting people that may have never connected without it. Social networking sites, even Facebook and Instagram, if used correctly, can help you reach out to people who have more experience in your field. Reaching out to those people increases your chances of learning something new and making intentional steps towards your goals. Put yourself out there and don’t be afraid to be seen. If you come across someone on social media who is already doing what you want to do, reach out, and make your intentions clear. Do not let the fear of rejection stop you from using social media to possibly connect with the one person who could dramatically change the trajectory of your career
This one can be tough, but hear me out. There’s an old saying that “if it’s not broken, don’t fix it.” Cold calling has been a business strategy for decades, and although we have newer, more innovative ways to communicate with potential customers (and mentors), there is something valuable about the cold call. Cold emailing is the same thing. If you know someone who you feel could significantly help you grow as a business leader, reach out to them. Offer to work for them, for free. Ask if there is anything you can do, anything at all, to learn from them. Expect a few unanswered emails, but also know that persistence and dedication will always pay off.
Finding a mentor can be as easy as making a list. Make a list of the professionals in your life and what their strengths and accomplishments are. Do you know anyone who has started their own business? Wrote a book? Did whatever it is you are trying to do? Make a list of the people you know personally who could help you on your journey to the next level. Finding a mentor can be a very formal thing, or it can be two friends who see each other’s potential and work together to better themselves. Imagine how you would react if someone you knew reached out and asked to learn a thing or two from you. You’d probably be honored. Asking someone you know to be your mentor is a compliment, so don’t be afraid to ask.
We are just days away from the launch of our new book, SWIM! It covers the importance of mentorship in an easy, funny, relatable, and impactful way. I wrote a book about mentorship because it is THAT important.
My challenge for you this week: Use one of these methods to step out of your comfort zone and ask someone to be your mentor. The success of your business could depend on it.