The idea behind the Power Of Two is that all too often, we think we need to be doing a hundred different things to be successful. But by doing that, we only half focus on a handful of things instead of putting all of our full focus into just a few things. What we focus on we get more of. As an aspiring NBA player, I sat down with my coach desperate to know what I needed to do to make it to the NBA. He didn’t give me a laundry list of things to do. He gave me two things. And when I could focus specifically on those two things, I was able to make radical improvements and reach my goals. It’s all about simplification. Being a successful entrepreneur or business leader does not have to be complicated. Self-improvement does not have to be complicated. When you know your Power Of Two, you channel all of your energy and focus into two places. And then the magic happens.

Instead of weighing yourself down with all the things you think you need to be doing to be successful, narrow it down to two things. What are the two main things you need to do to grow? Is it making more sales calls? Is it finding a mentor? Is it being more selective about who you hire? Is it attending more networking events or workshops? Pick two. There is power in two.

Many people have found the Power of Two worksheets helpful in deciding which two aspects of their business they want to focus on. Something happens when it is put down on paper. Being overwhelmed and over-scheduled and pulled in a million different directions is an old way to do business. Successful business leaders of today are picking two things to focus on and putting all of their energy in that direction. And they’re seeing big things happen.

Now that you’ve got the Power of Two on the brain, I bet you’ll start to see the number 2 everywhere this week!

This week’s challenge:

  1. Pre-order your copy of SWIM!
  2. Print out the Power of Two worksheets and create a visual reminder of which two things you will be focusing on this week.


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